Facebook meta tags: The ‘og:’ social media meta tags So, let’s jump right to the meta tags below, which contain the ‘og:’ text in them. We know that these meta tags do not have an optimal length, but we’re not here to talk about SEO nor Google. Meta description: ‘Find out how to reach the right people with Facebook Ads target audiences.’.Meta title: ‘Facebook Ads Target Audiences 101: The Ultimate Guide | Kontentino Blog – Simplifying Social Media Approval Workflow’.As you can see, the meta title and meta description properties are set to: The meta title entered and the meta description are used by search engines to display the link to this post in their search results (on their search results page – SERP). Thanks to these meta tags, search engines know that indexing of this web page (post) and its parameters are set to follow (dofollow). Quick tip: Not sure, how to display the HTML code of your website? Simple hit CTRL+U in your web browser on Windows or Option + Command + U on Mac Identifying meta tags in the HTML code of of the post Facebook Ads Target Audiences 101: The Ultimate Guide You can see these meta tags marked with the green colour. The image below shows the HTML code for this Kontentino post. Meta description – meta name=”description”.These, for example, include meta tags such as: Some of them are used by search engines to understand what the website content is by providing additional information that is not displayed on the post page. START THE TRIAL NOW Understanding meta tags in the web page’s HTML code Meta properties for search enginesĪt the very top, we can see several properties defining the parameters of this article, also called meta tags or meta properties. To find an answer, we need to look into the html code of this particular post. Why is that? What can we do to change that? However, we can see this other text displayed, containing the | separator and it is shortened (showing the …). Ideally, we’d love only the post title to appear on Facebook when this blog post is shared. ![]() Apart from the article title, which is ‘Facebook Ads Target Audiences 101: The Ultimate Guide’, it also contains other elements – the default site title. However, the name of the post does not look ideal. Sharing a new blog post without optimising its open graph meta tagsĪs you can see in this example, the image looks good, so does the website URL. ![]() If you use Kontentino to manage your social media content, the preview is instantly available in Kontentino Calendar. The format is instantly shown in the preview. We’re going to use our recent post about Facebook Ads target audiences as an example.Īfter inserting the URL into the new post box, Facebook pulls the data from the target URL and creates a nicely formatted post for us. Creating a new post from your website article is as simple as inserting the link into a new Facebook post box. Web content sharing on Facebookįacebook is a great social media platform for sharing your new content. Let’s demonstrate the use of social media meta tags and link sharing on Facebook. ![]() This works analogically with Twitter meta tags, too. If you do not include these Open Graph (og) meta properties, Facebook will still display the information about your blog post but probably not in the way you’d want it to. If the Facebook meta tags (=Open Graph meta tags) are present, you determine what’s being displayed in the Facebook post. You can control what they pull from the post by including social media meta tags (for example open graph tags) in the html code of your posts. Facebook, Twitter and other social media platforms get these parameters from your website. ![]() You’d like it to contain a quality image, correct name, description, and URL. When sharing an article link, you want your post to look nicely when published on social media. The importance of social media meta tags Web content sharing on Facebook Understanding meta tags in the web page’s HTML code Meta properties for search engines Facebook meta tags: The ‘og:’ social media meta tags Twitter meta tags Understanding the various social meta properties og:title meta property og:image meta property og:url meta property og:description meta property Guidelines on using social meta tags Editing social media meta tags in your website’s CMS Locating the social meta tags in your SEO plugin Selecting the social media platform Editing the Facebook meta tags Testing your new social media meta tags Conclusion The importance of social media meta tags
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